WLWT’s New Promo Uses Triskaidekaphobia To Make A Point About Its Weather Accuracy
March 20th, 2024 by Paul GreeleyFear of the number 13 is called triskaidekaphobia (tris·kai·dek·a·pho·bi·a). But at WLWT, Hearst’s NBC affiliate in Cincinnati, the number 13 isn’t to be feared but celebrated.
WCMH Columbus Blankets Media With Weather Message
March 13th, 2023 by Paul GreeleyWCMH in Columbus, Ohio, executed a one-day advertising campaign with a single message using all traditional media — plus one fairly unusual — to get people talking.
KOAT’s Weather Forecasts Certified Most Accurate Over 5 Years
March 23rd, 2022 by Paul GreeleyKOAT, Hearst’s ABC affiliate in Albuquerque, N.M., has been certified as most accurate for the fifth straight year by WeatheRate, an independent weather research company.
Accurate Is The Word In New KNBC Weather Promos
January 14th, 2020 by Paul GreeleyIn a new weather image campaign from NBC-owned KNBC Los Angeles, the station says no one else in the market can make the claim they’re the most accurate.
WROC’s Weather ‘Most Accurate’ Again
March 14th, 2019 by Paul GreeleyWROC has again been certified the “Most Accurate Forecasters” in Rochester, N.Y., by WeatheRate, the ninth time 10 years. “In a region that can experience 40-plus degree temperature swings, thunder storms, wind storms and snow storms all within a few days, accuracy is critically important and at times, life-saving,” said Wendy Bello, WROC’s general manager.