WCMH Columbus Blankets Media With Weather MessageMarch 13th, 2023 by Paul Greeley
WCMH in Columbus, Ohio, executed a one-day advertising campaign with a single message using all traditional media — plus one fairly unusual — to get people talking.
KOAT’s Weather Forecasts Certified Most Accurate Over 5 YearsMarch 23rd, 2022 by Paul Greeley
KOAT, Hearst’s ABC affiliate in Albuquerque, N.M., has been certified as most accurate for the fifth straight year by WeatheRate, an independent weather research company.
Accurate Is The Word In New KNBC Weather PromosJanuary 14th, 2020 by Paul Greeley
In a new weather image campaign from NBC-owned KNBC Los Angeles, the station says no one else in the market can make the claim they’re the most accurate.
WROC’s Weather ‘Most Accurate’ AgainMarch 14th, 2019 by Paul Greeley
WROC has again been certified the “Most Accurate Forecasters” in Rochester, N.Y., by WeatheRate, the ninth time 10 years. “In a region that can experience 40-plus degree temperature swings, thunder storms, wind storms and snow storms all within a few days, accuracy is critically important and at times, life-saving,” said Wendy Bello, WROC’s general manager.