Want to pocket $10,000? Think your TUFF enuff? Ladies and gentlemen, start your creative engines! Men, it’s your chance to tap into your manly side. Ladies, it’s your chance to imagine you’re the man you always wanted to be. The nation’s first and only multi-genre digital broadcast television network targeted at men, TUFF TV, is […]
Ladies and gentlemen, start your creative engines!
Men, it’s your chance to tap into your manly side.
Ladies, it’s your chance to imagine you’re the man you always wanted to be.
The nation’s first and only multi-genre digital broadcast television network targeted at men, TUFF TV, is looking for the best 30-second commercial you can make that promotes its brand. No rules, no guidelines, no instructions.
“We are reaching out to all creative types and offering the opportunity to produce something special in the way of brand advertising for TUFF TV,” said its CEO, Lou Seals.
“There are no specific guidelines other than the length of the commercial and the use of our network slogan, Are You TUFF Enuff? as a theme.”
The network will whittle down the entries to five of the best commercials and then get online input from the general public to select the winner. The winning image commercial will be air on TUFF TV and other media platforms to promote the TUFF TV brand.
“We had a lot of ad agencies pitch us,” said Seals, “but we found all their creative to be similar. And we thought if we had a bunch of ground rules, we’d stifle good creative ideas.”
Upon request, producers can use certain TUFF TV branding elements or create their own original ones.
The contest is open to any individual or company, and the rules are simple. Contestants must produce a broadcast quality thirty-second television commercial based on the network’s slogan of Are You TUFF Enuff?
TUFF TV reaches approximately 38 million U.S. TV households, and is distributed through a network of local broadcast affiliates in markets across the country. TUFF TV offers programming aimed at men, consisting of seven genres including sports, lifestyle, drama, reality, talk, specials and movies.
For more information about TUFF TV, go to www.TUFFTV.com. General information can be attained and additional questions regarding the contest can be directed via email to firstname.lastname@example.org.
Here is an older, existing image promo for TUFF TV: