We asked for your opinion and you gave it to us. And now we’re giving it back to you. All next week, Market Share will reveal the results of the confidential survey that TV station creative services directors took in May. CSDs at affiliates from every network in markets large, medium and small […]
We asked for your opinion and you gave it to us. And now we’re giving it back to you.
All next week, Market Share will reveal the results of the confidential survey that TV station creative services directors took in May.
CSDs at affiliates from every network in markets large, medium and small answered 35 questions, generating almost 1,000 comments. What’s their greatest challenge? What outside media is most effective? How much do they make? What would they tell their general managers, news directors and broadcast groups VPs of marketing to make their jobs better? What about research, budgets, social media, co-op, sweeps and ownership consolidation?
Some results are about what you’d expect. While others will surprise, sadden and shock you. And the comments are brutally honest and very revealing. Local TV marketers touch every department in the station and their observations and suggestions will be of interest to everyone who works in TV, from CEOs to corporate VPs, from general managers to news directors, from news anchors and reporters to news producers, from creative services directors to their staff.
Make sure you read Market Share every day all next week for this inside look at local TV.
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