I have a list of local TV stations’ YouTube and Vimeo channels that I check on once in a while to see examples of new work. If your station has one of these channels where you post examples of your on-air work and would like to share it with me, please send me the link. […]
I have a list of local TV stations’ YouTube and Vimeo channels that I check on once in a while to see examples of new work.
If your station has one of these channels where you post examples of your on-air work and would like to share it with me, please send me the link.
Or if you have some new work you want to showcase, just let me know
Here’s a spot from KING, the Gannett NBC affiliate in Seattle. In just 15 seconds, this spot demonstrates all the places you can watch KING news without one word of copy.
Here’s another 15-second spot from KING about their traffic app. Very visual. I’d want it just to be able to find the best prices on gas.
In a big geographic market like Dallas/Ft Worth, the weather can be doing one thing on one side and quite another across town. How do you differentiate your weather coverage? Include local residents as part of your team. Nice spot from KTVT, the CBS affiliate in DFW.
A while back, I asked stations that had won an Edward R. Murrow award to show me how they used that in their marketing. Here’s a spot from WVUE, the Fox affiliate in New Orleans.
This spot is from WRAL, the Capitol Broadcasting CBS affiliate in Raleigh. It was a winner in the PromaxBDA Local Awards in the Content Promotion category. I just love this spot. A simple idea, well-executed.
https://www.youtube.com/watch?v=lNFdY4rqLFY&list=UU0zAjwAfrtCrJH4_hRegy5w
KHOU, the Gannett CBS affiliate in Houston has supported Wreaths Across America for years. The mission is to collect enough donations to place a live wreath, 60,000 of them, on every grave at Houston National Cemetery. Who better to explain it all that a few members of the military.
As a baseball fan, I can so relate to this spot from WGN, the Tribune CW affiliate in Chicago.
This spot was a finalist in the 2014 PromaxBDA Local Awards for funniest promo.
The end user interacting with his TV. A simple idea, well-executed.
https://www.youtube.com/watch?v=sqHi8QdhS0Q&index=3&list=PLckMFqwRfvq4u3mjzGeRv8JYtvzIzOcSy
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