Imagine the average TV watcher these days. About half of them double-time in the evening, watch the tube while using other screens to go on-line to check e-mail, social media, shop, etc. Mostly during the time when TV commercials air. What if you could reach them with a programming message about an upcoming show or […]
Imagine the average TV watcher these days.
About half of them double-time in the evening, watch the tube while using other screens to go on-line to check e-mail, social media, shop, etc.
Mostly during the time when TV commercials air.
What if you could reach them with a programming message about an upcoming show or newscast then?
A new study tracking 55,000 internet users worldwide reveals how the rise of digital devices is driving new viewing habits.
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