When it comes to coverage of high school sports in Knoxville, Tenn., WBIR, Gannett’s NBC affiliate, can call this a game-changer. And just in time for high school football. So what’s the best way to kick off the announcement of a high school sports app in your market? Throw some tailgate parties. On Aug. 14 […]
And just in time for high school football.
So what’s the best way to kick off the announcement of a high school sports app in your market?
Throw some tailgate parties.
On Aug. 14 and 15, WBIR is sponsoring two tailgate parties across the street from two high schools at locally-owned Buddy’s Bar-B-Q. Viewers, players, coaches, cheerleaders, bands and parents are invited to attend.
During the tailgates, WBIR will have live shots during its 4, 5 and 6 p.m. newscasts.
The promotion is to announce the launch of Gannett’s USA Today High School Sports App.
The station will promote the tailgate parties through on-air and social media, (WBIR has more than 200,000 Facebook page likes).
The USA Today High School Sports app is being called the one-stop solution for athletic directors, coaches, players, parents and students.
Among the features, it boasts the ability to instantly share and edit photos and videos across desktop, mobile and tablet devices. Fans can choice outstanding plays and vote for athletes of the week that can be shown during WBIR’s news.
The app not only has a hyper-local reach for Knoxville fans, but can be a source for team schedules, scores and statistics for both girls and boys sports for more than 20,000 schools in 80 major cities.