When most television stations get a bump in their news ratings, they make an on-air spot to let everyone know. And maybe some print. Not WPIX in New York, the CW affiliate owned by Tribune. When WPIX News at 5 beat the competing newscasts on NBC-owned WNBC and Fox’s WNYW in the July sweeps, it […]
When most television stations get a bump in their news ratings, they make an on-air spot to let everyone know. And maybe some print.
Not WPIX in New York, the CW affiliate owned by Tribune.
When WPIX News at 5 beat the competing newscasts on NBC-owned WNBC and Fox’s WNYW in the July sweeps, it plastered in-your-face messages on mobile billboards to deliver its message to the streets in New York.
“The visuals were originally used as site ads on TVNewsCheck,” said Jessica Bellucci, Tribune’s director of communications, “but we liked it so much we took it to the streets.”
“I’m proud of the entire WPIX11 News team and the momentum they are building,” said Rich Graziano, WPIX general manager.
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