A cast of more than 100 people joined Steve Harvey, the Daytime Emmy Award-winning talk show host, on the streets of Chicago in a new promotional campaign to launch the third season of the nationally syndicated show on Monday, Sept. 8. NBCUniversal Domestic Television Distribution tapped 2C, a Miami-based creative production company, to capture the […]
A cast of more than 100 people joined Steve Harvey, the Daytime Emmy Award-winning talk show host, on the streets of Chicago in a new promotional campaign to launch the third season of the nationally syndicated show on Monday, Sept. 8.
NBCUniversal Domestic Television Distribution tapped 2C, a Miami-based creative production company, to capture the ambitious shoot at 12 different locations around the city. 2C needed three cameras and a 30-foot crane during production.
The resulting campaign, Join the Movement, shows Harvey as he rallies his supportive crowd through the Chicago streets demonstrating the positive impact Harvey has had on viewers.
Comments (0)
Reader Interactions