Last week, WRAL, the Capitol Broadcasting CBS affiliate in Raleigh, N.C., gathered its forces to create a company-wide, multimedia campaign to make a difference about domestic violence. WRAL covered the story all week with stories providing specific information about domestic violence, like programs to help abusers break the cycle, how survivors help each other, and […]
Last week, WRAL, the Capitol Broadcasting CBS affiliate in Raleigh, N.C., gathered its forces to create a company-wide, multimedia campaign to make a difference about domestic violence.
WRAL covered the story all week with stories providing specific information about domestic violence, like programs to help abusers break the cycle, how survivors help each other, and what’s required to end the abuse. The station also posted a county-by-county list with contact info of the state’s domestic violence programs.
“Our company has been working on the domestic violence issue for years,” says Steve Hammel, WRAL general manager. “When the Ray Rice incident galvanized the country, we knew now was the time to reinforce the resources that are available to help our community.”
The coverage culminated with a live, three-and-a-half-hour phone bank staffed by trained domestic violence volunteers.
The (www.enoughnc.org) volunteers answered more than 300 calls from people all across North Carolina, plus South Carolina, Virginia, Georgia, Louisiana, California, Maryland and Missouri.
The station’s website, WRAL.com, hosted a live online chat with domestic violence volunteers as an anonymous way to get help.
Social media took this local conversation to a national audience. The hashtag #eNOughNC generated nearly 10 million potential impressions, reaching nearly a million people. Participation has come from as far away as Texas, Washington, California, Nebraska, Washington, D.C, and Maryland.
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