Last month, WBDT, the LIN-owned CW affiliate in Dayton, Ohio, debuted, The Valley, on Sunday nights at 8, a half-hour teen reality show ambitiously produced by the station’s creative services department. The Valley replaced the syndicated sitcom, First Family. Prior to its premiere, LIN Media CEO Vincent Sadusky, made a prediction: “This will absolutely do […]
Last month, WBDT, the LIN-owned CW affiliate in Dayton, Ohio, debuted, The Valley, on Sunday nights at 8, a half-hour teen reality show ambitiously produced by the station’s creative services department. The Valley replaced the syndicated sitcom, First Family.
Prior to its premiere, LIN Media CEO Vincent Sadusky, made a prediction: “This will absolutely do better for us on Sunday night than what we have been airing,” Sadusky told Variety. “We’ll learn from it and get feedback. Hopefully this is our experiment to launch many more of these.” (To read the entire Variety article with Sadusky, click here.)
Since it starting airing on Sunday, Sept. 14, “The Valley is averaging a 1.0 HH for the 8-9 p.m. hour, which is nearly a 60% increase over the syndicated content that was running in the time period last year,” says Joe Abouzeid, president-GM of WBDT.
At the time of its premiere, Abouzeid said, “We don’t think this has ever been done before by a local TV station.”
To read more about The Valley, how it was conceived, produced and marketed, click here.
Part of the show’s success might be the extensive coverage The Valley received in both the local and national press, in addition to the promotion WBDT gave the show.
According to Abouzeid, there were no less than six articles written about the show in the Central Ohio local press and one local live interview done by a Dayton radio station.
“The uniqueness of local broadcasting is that we can do this kind of thing,” Sadusky says.
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