If KYW, the CBS O&O in Philadelphia, ever wants to produce a promo to introduce the newest members of its weather department, it might be the longest one ever shot. That’s because more than 100 people signed up as Weather Watchers to help track weather conditions after the station began running a promo recruiting them. […]
If KYW, the CBS O&O in Philadelphia, ever wants to produce a promo to introduce the newest members of its weather department, it might be the longest one ever shot.
That’s because more than 100 people signed up as Weather Watchers to help track weather conditions after the station began running a promo recruiting them.
Here’s the slick promo the station created that helped generate the big response.
Very eye-catching, great production value, (the video is beautiful), and cool graphics. I especially like the lady announcer.
To read more about the KYW-TV Weather Watchers, click here.
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