Football is a violent game. Yet, millions of young Americans suit up and play. Lately, there’s been a lot of attention focused on concussions, and rightly so. You would assume that every player at every level would have the best equipment available when they step on the field, especially their helmets. But in this promo […]
Football is a violent game. Yet, millions of young Americans suit up and play. Lately, there’s been a lot of attention focused on concussions, and rightly so.
You would assume that every player at every level would have the best equipment available when they step on the field, especially their helmets.
But in this promo and special report from NBC-owned WMAQ Chicago reveals that not all helmets are created equally and goes further to identify which schools, out of 300 investigated, use low-rated helmets. Now that’s investigative reporting worth watching.
The process of how a marketing department createed the spot to promote these special reports interests me. Why this way and not that? What restrictions did they overcome?
In this promo, WMAQ’s writer/producer Tony Lytle says “we had to creatively solve the problem of not being able to use recognizable helmets, players or teams for this promo. So we utilized one amazing continuous shot that fit the script perfectly.”
The news story about football helmets immediately follows the promo.
(One funny personal football helmet story: During a Pop Warner football game, the older, bigger kids on the team gave us younger, smaller kids their helmets so we could play a quick game during halftime. I remember running down field on the kickoff with my helmet spinning around on my head. My dad got a kick out of that.)
NBC5 Investigates_Helmet Tracker from NBC 5 Chicago on Vimeo.
Did you know you can now get a key copied without actually needing the key itself? All you need is a picture of the key. Now, that’s convenient for getting duplicate keys made for you and anyone else looking to get into whatever it is you have locked.
Here’s a spot and the news story from WALA, LIN’s Fox affiliate in Mobile, Ala.
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives. Happy November sweeps everybody.
This is the time your newsroom does special reports in your markets to heighten viewership. That means local TV creative services departments are busy writing and producing the promos for these reports. I thought it might be interesting to see what stories stations are promoting by sharing the promo examples from across the country in Market Share.
Here’s what I need — a YouTube or Vimeo link to any examples you want to share, along with a short explanation about it if you want.
And please include the link to the actual news story as well.
For competitive reasons, it might be best to submit only those promos that are already on your air.
My email and phone number are at the top of the column.
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