In local TV news, people come and people go. So it’s not unusual for a station to move a meteorologist from weekends to weekday mornings to replace someone who’s moving on. Usually, it’s not done with a lot of fanfare. But KWQC, the Media General-owned NBC affiliate for the Quad Cities, (comprising Davenport and Bettendorf, […]
In local TV news, people come and people go. So it’s not unusual for a station to move a meteorologist from weekends to weekday mornings to replace someone who’s moving on. Usually, it’s not done with a lot of fanfare.
But KWQC, the Media General-owned NBC affiliate for the Quad Cities, (comprising Davenport and Bettendorf, Iowa, and Rock Island and Moline, Ill.), saw a promotional opportunity and had a little fun with the move.
So in addition to sending out the usual press release, Eric VanWinkle, KWQC’s creative services director, and news director Rich Kurz, also came up with an interesting promotion.
First, the station launched a cliffhanger promo for on-air and social media which reached almost 105,000 fans. Then the station did the reveal promo and an outtake video as well.
http://youtu.be/DOgFpBtZ5f0
http://youtu.be/AyyLh0Esl14
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