It’s that magical time of year, the November sweeps are over and that festive time is just ahead. The POPs (proof of performance) spots are made and airing, the press releases spinning the ratings have been written and sent. So what is your station doing on-air to share the holiday spirit? Send me your station […]
It’s that magical time of year, the November sweeps are over and that festive time is just ahead.
The POPs (proof of performance) spots are made and airing, the press releases spinning the ratings have been written and sent.
So what is your station doing on-air to share the holiday spirit? Send me your station holiday spots from any year to share by emailing me the online link or a small file version I can post online. Got a question or want to brainstorm? I’m at 817-578-6324 or [email protected].
Here are some from WGN, Tribune’s CW affiliate in Chicago. WGN is positioned as “Chicago’s Very Own,” so it’s not a far leap every December to become Chicago’s Merry Own. Here’s this year’s crop of spots that showcase unique viewer traditions and stories.
When you think about a campaign like this, there could be millions of traditions and stories to tell, as many as you have viewers.
http://youtu.be/5wMhTDGtjWg
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