One day every year for the past 28 years, KSBW, Hearst’s NBC affiliate in Monterey-Salinas-Santa Cruz, Calif., conducts a broadcast fundraiser, KSBW Share Your Holiday, together with the Salvation Army to collect money, food and toys for those in need. This year, California’s Central coast residents were felling especially generous. More than $161,000 in cash […]
One day every year for the past 28 years, KSBW, Hearst’s NBC affiliate in Monterey-Salinas-Santa Cruz, Calif., conducts a broadcast fundraiser, KSBW Share Your Holiday, together with the Salvation Army to collect money, food and toys for those in need.
This year, California’s Central coast residents were felling especially generous.
More than $161,000 in cash donations were collected, up 30% from last year. Plus, more than 10,000 pounds of food and almost 1,000 toys were donated.
“We are humbled by the generosity of our viewers,” said Joseph Heston, KSBW’s general manager.
“It’s one thing to profess to want to help others and it’s quite another to step-up and actually get it done.”
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