Actually, make that 314. Since TVNewsCheck’s Market Share column went daily on March 24, this will be post No. 314. I want to thank all of you who shared your stories, and I look forward to sharing more of your stories next year. I considered listing each article’s title and hyper link by category in […]
Actually, make that 314.
Since TVNewsCheck’s Market Share column went daily on March 24, this will be post No. 314.
I want to thank all of you who shared your stories, and I look forward to sharing more of your stories next year.
I considered listing each article’s title and hyper link by category in this column, but that’s a lot of work. And it would look messy.
The categories include stories about local TV stations all over the U.S. and Canada. There are stories about what stations are doing in their marketing for the morning, evening and late news. There are stories about marketing weather coverage. Stories about marketing awards, sports, and holiday promotion. Stories about broadcast consolidation, network and local programming, network news, syndicated programming, cable programming, and local community events.
There are stories about ratings growth and successful local sales endeavors. Stories about digital and social media, sweeps, research, and technology. Broadcast group news, personnel changes and stories about some of the interesting people who work in our industry.
There are a lot of stories about Promax/BDA, and many, many stories about creative services in general.
If you would like to have a list of all or some of the stories by category, email or call me and I’ll send it to you.
You can see all of the articles from the most recent by clicking here.
I want to know what you want me to write about that I’m not already covering.
I’m often asked where stories come from. My answer is I write about what I know. How do I find that out?
You tell me, either by calling me or emailing me, or posting something on Facebook or LinkedIn. Facebook postings have increasingly become a source for material.
There are always video examples embedded in the articles and I hope readers find them positive, informative and entertaining.
I’ve written about everything from Promax winners to morning news promotion, from digital billboards to testimonials, about markets from Spokane to Orlando, from Philly to Chicago. From local stations to networks, from broadcasting to cable.
What kind of stories am I looking for?
- New techniques or trends in advertising.
- A new morning news image campaign.
- How you’re marketing your web site and other digital tools.
- A success story of any kind.
- If you’re looking for some staffing or have just hired someone. I want to write about it.
Feel free to enlist the permission and support of your station and corporate management.
Please email me links of any new work you’re proud of or call me with any story ideas, personnel moves, etc. you’d like to share with your friends in television. Almost anything you’re facing or doing qualifies as good material, so just call.
Here’s to a safe and entertaining New Year’s celebration and to more articles about television and its marketing in 2015.
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