For most folks, today is just another Thursday. But radio listeners across America know something’s going on by all the radio ads they’re hearing from their local TV stations promoting special reports and stories they want you to watch. Must be sweeps. In November, many of you sent me your spots or links and I […]
For most folks, today is just another Thursday.
But radio listeners across America know something’s going on by all the radio ads they’re hearing from their local TV stations promoting special reports and stories they want you to watch.
Must be sweeps.
In November, many of you sent me your spots or links and I shared them. When possible, I also linked to the actual story that the promo was teasing.
Let’s try this again.
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives.
Happy February 2015 sweeps everybody. This is the time your newsroom does special reports in your markets to heighten viewership. That means local TV creative services departments are busy writing and producing the promos for these reports. I thought it might be interesting to see what stories stations are promoting by sharing the promo examples from across the country in Market Share.
Here’s what I need — a YouTube or Vimeo link to any examples you want to share, along with a short explanation about it if you want. I’ll try and post the examples each day in the afternoon.
And please include the link to the actual news story as well.
For competitive reasons, it might be best to submit only those promos that are already on your air.
My email and phone number are at the top of the column.
Here’s a special report I did for WESH Orlando, Fla., in the late 1990s.
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