KARE, the Gannett-owned NBC affiliate in Minneapolis, created a special promo to air during half-time at yesterday’s Super Bowl. And then it created special messages to air and use on air and in social media to promote watching the special promo during half-time of yesterday’s Super Bowl, which aired on NBC. Erik Candiani, KARE’s marketing and creative […]
KARE, the Gannett-owned NBC affiliate in Minneapolis, created a special promo to air during half-time at yesterday’s Super Bowl. And then it created special messages to air and use on air and in social media to promote watching the special promo during half-time of yesterday’s Super Bowl, which aired on NBC.
Erik Candiani, KARE’s marketing and creative services director, even appeared in a newscast to discuss the special promo.
The 2018 Super Bowl will be played at a brand new Viking Stadium in Minneapolis and be televised on NBC. Construction of the fixed roof stadium is underway on the site of the old Hubert H. Humphrey Metrodome in downtown.
So KARE got permission to shoot the first commercial inside the construction site to air during yesterday’s Super Bowl to promote that fact.
As Candiani wrote, “We had a little fun with this.”
Word is the creative turned out so well that the Minnesota Vikings have expressed interest in licensing it for distribution.
First the spot, then some bloopers.
NOTE: If the videos require a password, it’s karepromo. Hopefully, they won’t.
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