Statistics and data tell stories, in the right hands. This is exactly the kind of story that only local TV news can tell. And should tell. Dangerous roads and intersections. Dirtiest, and cleanest, restaurants. Safest, and un-safest, neighborhoods. These stories all start with information readily available within city government. Talk about viewer benefit. If I […]
Statistics and data tell stories, in the right hands. This is exactly the kind of story that only local TV news can tell. And should tell.
Dangerous roads and intersections. Dirtiest, and cleanest, restaurants. Safest, and un-safest, neighborhoods. These stories all start with information readily available within city government.
Talk about viewer benefit. If I lived in the Houston area, this is one road I would avoid with my life.
As most readers know, it’s time for the February sweeps. And I’m looking for your station’s examples of sweeps promos and the stories they promote.
Here is an example from KHOU, the Gannett-owned CBS affiliate in Houston.
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