If you walked up to the folks inside your newsroom and asked them what do we stand for, what would they say? What do we do? Why are we doing it the way we do it? What guides our decisions as to what we cover? What do we value? That’s what Shelly Leslie, creative services […]
If you walked up to the folks inside your newsroom and asked them what do we stand for, what would they say?
What do we do? Why are we doing it the way we do it? What guides our decisions as to what we cover? What do we value?
That’s what Shelly Leslie, creative services director at WRAL, and her team did in this new news image promo from the CBS affiliate owned by Capital Broadcasting in Raleigh, N.C.
And they did it all in 14 hours, start to finish.
Who should deliver that message? Sometimes, consider your well-known, long-established news anchor talent just talking right into the camera.
A straight-ahead, honest news promo. Yes, there’s some fine, thought-out yet seamless photography here. A subtle feeling of motion underlies the entire spot. But it doesn’t get in the way.
The question is will viewers believe them, are they convincing?
Absolutely.
To read more behind-the-scenes of the production, and why, of this spot, click here to go to Leslie’s blog.
https://www.youtube.com/watch?v=H5Tot23pBGU
Comments (1)
Reader Interactions