So many stories, so little time. I contend that something interesting happens every day in television, especially in local TV. That might sound like hyperbole, but I believe that. I have to in order to write at least one Market Share post every day. Often more than one. And since the Market Share column on […]
So many stories, so little time.
I contend that something interesting happens every day in television, especially in local TV. That might sound like hyperbole, but I believe that.
I have to in order to write at least one Market Share post every day. Often more than one.
And since the Market Share column on TVNewsCheck.com went to a daily blog in late March of 2014, I’ve shared more than 400 different stories.
To see all of the blog posts, starting with the most recent, click here.
Most have been about interesting developments in local TV news, marketing and/or sales. But not all.
I write the column with the marketing community in mind, but I hear the articles are read by broadcast CEOs, network execs, station GMs and those in news and sales.
It’s multimedia, nearly every article has online links to video examples.
The topics are diverse and wide-ranging. From TV ratings and sweeps to social media. From cable to community events. From blueprints for ratings and sales success to syndication and entertainment.
Most are educational, uplifting, even funny. A few are poignant, sad or tragic.
One of my favorite columns was about the reality show, Real Housewives.
If I were a housewife, whatever that is, I would sue the creators of Real Housewives of New York (and New Jersey, Atlanta, D.C., L.A. and a soon-to-be-announced small town version) for slander, libel, defamation of character and conduct unbecoming a housewife.
By the way, I prefer to be referred to as a columnist. I keep thinking it’ll pay more and it sounds more prestigious than blogger, which sounds sinister.
I do get quite a few positive comments via email, or on Facebook, Twitter or LinkedIn. Some even post nice comments publicly right on the site.
I really appreciate hearing back. Writing the columns is a little like writing and creating a promo. You make it, it airs often, you hear little. Except from a few co-workers.
I’m often asked how I get ideas to write about. My answer is usually I write about what I know.
One of you might send me an e-mail with a story idea. I might see something online or see a video on a station’s Facebook feed.
I do know you can expect to see more local TV sales win-win stories.
But I want to continue to hear from you.
If I haven’t written about your market or station, help me do that.
If there’s a subject that needs covering, tell me what it is.
Practically everything interests me and I’m curious about what’s going on.
I’m not hard to find. My phone number and email address appear on the top of every column.
I’m looking forward to hearing from you.
And did I mention free consulting and brainstorming? Can’t beat free. Just call.
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