KYW-TV, the CBS O&O in Philadelphia, and WPSG, its sister CW outlet there, will conduct a 14-hour phone bank fundraiser today starting at 6 a.m. and running to 8 p.m. All funds raised through the phone bank will directly benefit Ronald McDonald House Charities of the Philadelphia region, a nonprofit organization that creates, finds and […]
KYW-TV, the CBS O&O in Philadelphia, and WPSG, its sister CW outlet there, will conduct a 14-hour phone bank fundraiser today starting at 6 a.m. and running to 8 p.m.
All funds raised through the phone bank will directly benefit Ronald McDonald House Charities of the Philadelphia region, a nonprofit organization that creates, finds and supports programs that directly improve the health and well-being of children in the community.
Cody Calafiore of CBS’s primetime show, Big Brother, is the celebrity guest host.
Fundraising segments will air throughout the day, mostly during newscasts and one-hour specials at 9 a.m., 3 p.m. and 7 p.m.
News personalities from both KYW and the WPSG are hosting the event, along with on-air personalities from the CBS Radio stations in Philadelphia.
The auction, which is already active, offers Philadelphia sports memorabilia and unique experiences including a meet-and-greet with Calafiore.
Both the direct donation link and the link to the auction are accessible by clicking here.
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