“Nothing says journalism more than investigative reporting,” says Matt Goldberg, managing editor at KNBC, the NBC O&O in Los Angeles. Goldberg is talking about KNBC’s commitment to investigative reporting every day, and its decision to carve out time in prime to air a half-hour special, NBC4 I-Team: We Investigate 4 You, this Saturday night at […]
“Nothing says journalism more than investigative reporting,” says Matt Goldberg, managing editor at KNBC, the NBC O&O in Los Angeles.
Goldberg is talking about KNBC’s commitment to investigative reporting every day, and its decision to carve out time in prime to air a half-hour special, NBC4 I-Team: We Investigate 4 You, this Saturday night at 8:30.
The special reveals the results of six investigative stories the station has been working on.
“These are stories that we’ve covered over the past couple months,” Goldberg says, “and show the public our commitment to investigative. This is a chance to revisit these topics and update the investigation.”
According to KNBC, the station has 12 people in its investigative team, the largest in the market.
“As we expanded our franchise,” says Goldberg, explaining why the station is doing the primetime special, “we wanted the community to see our dedication to it.
“We get results. Our consumer stories have gotten people their money back, helped change policy. We have a rich history of having this commitment to investigative.”
The special will include investigative stories about the risks of using ATM machines, a restaurant’s salmonella outbreak that went unreported and how little is being done to stop illegal, all-night parties that rock quiet neighborhoods.
One of the challenges of positioning your local news operation as ‘investigative’ is that investigative stories often take time to develop and so viewers may not see investigative reporting every day, a situation not lost on KNBC.
“If you’re marketing yourself as investigative,” Goldberg says, “and they tune in and they’re not seeing investigative, then you’re not really providing what you say you are. If you sample us, you’re going to see investigative reporting.”
According to KNBC, its exposés on restaurants prompted Los Angeles to create a grading system for eateries. And its undercover reports on Jiffy Lube revealed how the car repair company inflated charges to customers, resulting in nationwide changes in the company’s practices.
“This special highlights some of NBC4’s best investigative reporting,” says Todd Mokhtari, KNBC’s vice president of news.
“NBC4’s I-Team is the watchdog of the community, and has had a successful legacy of asking tough questions and helping bring permanent change to benefit viewers,” he adds.
To see more KNBC investigative reports, click here.
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