Yes, spring is in the air. And you know what that means. School kids are pining for summer. The smell of barbecue is in the air. And that other odor you smell are non-linear editor systems and After Effects software being warmed up at creative services departments across the land in anticipation of the May […]
Yes, spring is in the air. And you know what that means. School kids are pining for summer. The smell of barbecue is in the air.
And that other odor you smell are non-linear editor systems and After Effects software being warmed up at creative services departments across the land in anticipation of the May Sweeps, which starts Thursday.
In February, many of you sent me your special report spots or links and I shared them. When possible, I also linked to the actual story that the promo was teasing.
Let’s try this again.
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives.
Happy May sweeps everybody. This is the time your newsroom does special reports in your markets to heighten viewership.
That means local TV creative services departments are busy writing and producing the promos for these reports.
I thought it might be interesting to see what stories stations are promoting by sharing the promo examples and the stories themselves from across the country in Market Share.
Here’s what I need — a YouTube or Vimeo link to any examples you want to share, along with a short explanation about it if you want. And please include the link to the actual news story as well.
For competitive reasons, it might be best to submit only those promos that are already on your air.
My email and phone number are at the top of the column.
Here’s a super tease from WSOC, the Cox-owned ABC in Charlotte, N.C.
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