Technology is turning billboards into another screen, capable of interacting to surroundings with high-resolution video. In this campaign from London, dogs appear to follow shoppers around a mall in the hopes they’ll get adopted. A chip secretly placed in leaflets handed out to shoppers triggers the canine’s jumping, enabling him to follow the shoppers from […]
Technology is turning billboards into another screen, capable of interacting to surroundings with high-resolution video.
In this campaign from London, dogs appear to follow shoppers around a mall in the hopes they’ll get adopted.
A chip secretly placed in leaflets handed out to shoppers triggers the canine’s jumping, enabling him to follow the shoppers from one digital board to the next.
This follows a campaign from a couple years ago where a little boy appears to react to planes as they pass overhead.
If you had the opportunity to use such a board, what would you do to promote your news?
Comments (0)
Reader Interactions