You’re hired to recruit news viewers for your station. You have 30 seconds, maybe a minute, to convince viewers that your station’s news is somehow better, or more valuable and superior to others in town. Or maybe you want to find the best way to engage TV viewers on other devices and platforms to get […]
You’re hired to recruit news viewers for your station.
You have 30 seconds, maybe a minute, to convince viewers that your station’s news is somehow better, or more valuable and superior to others in town.
Or maybe you want to find the best way to engage TV viewers on other devices and platforms to get them back to your station.
You write them, produce them and then run them. But do they work? Are they effective?
Have your news ratings improved? Is your digital campaign more effective than other media?
Frank N. Magid Associates and PromaxBDA are teaming up for a special session at this year’s PromaxBDA Station Summit in Las Vegas on Thursday, June 25: Marketing to the Home Team: Local TV Viewers Speak Out.
Stations are sending in promos, social media posts and related advertising examples to test with a large group of viewers across the country.
The session will reveal how they responded and provide feedback and guidance so you’ll be better marketers.
If you produce advertising for a TV station and you’d like Magid to consider something you’ve created for the test, contact Jim Thomas, Magid’s VP of marketing, at 612-216-0747 or [email protected].
Thomas joined Magid last year after being the VP of marketing at Journal Broadcasting. Click here to read about that transition.
Just be sure you understand the results will be shared and this information surely won’t stay in Vegas.
You and everyone who attends will get to use it right away when you get back to the office.
They can’t test them all, but you’ll be one of the first to see what viewers actually say about TV station advertising.
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