Orson Welles’ opening shot to the movie, Touch of Evil, is one of the most famous continuous single-shot scenes. Most people know about the one in Goodfellas shot with a Steadicam that had not been invented in Welles time. Posted by WSMV-TV Channel 4, Nashville on Thursday, May 28, 2015 I bring this up because […]
Orson Welles’ opening shot to the movie, Touch of Evil, is one of the most famous continuous single-shot scenes.
Most people know about the one in Goodfellas shot with a Steadicam that had not been invented in Welles time.
Posted by WSMV-TV Channel 4, Nashville on Thursday, May 28, 2015
I bring this up because today’s first spot from WSMV, Meredith’s NBC affiliate in Nashville, is a single shot promo that was conceived, written, produced and shot all within 24 hours.
Normally, if a writer/producer came up to me and told me that he was going to do a single-shot promo, I’d be wary.
But the talent really pulls off this spot with aplomb. There’s energy and it all looks so natural.
https://vimeo.com/129151702
Here’s another morning news promo from KCRA, the Hearst-owned NBC affiliate in Sacramento, Calif.
This spot drives home the point that there are three things viewers want from their morning news and KCRA has them.
https://www.youtube.com/watch?v=Dmkq36WwN6w
WJAX, the CBS affiliate in Jacksonville owned by Bayshore Television but operated by Cox, wants viewers to think they are everywhere.
I like using the sig-outs from reporters’ stand-ups to demonstrate a station’s coverage. I’m going to assume these are the real sig outs and not recreated.
If a station has the most reporters of any local TV news operation in town, that’s a very promotable advantage.
There is no disputing the impact social media has on recruiting news viewers and getting story ideas.
Here’s a social media spot from WGRZ, Gannett’s NBC affiliate in Buffalo, N.Y. I especially like the use of a woman’s voice here.
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