When we say we want to hear what you think, we’re not kidding. Next week, keep a close watch on your email and your spam folder. Look for an invitation to participate in the 2nd annual Creative Services Directors survey courtesy of TVNewsCheck.com and Market Share. If you are a new creative services director since […]
When we say we want to hear what you think, we’re not kidding.
Next week, keep a close watch on your email and your spam folder.
Look for an invitation to participate in the 2nd annual Creative Services Directors survey courtesy of TVNewsCheck.com and Market Share.
If you are a new creative services director since June, 2014, I may not have your up-to-date contact information. So you may not get an invitation and that would be unfortunate, frankly.
It doesn’t matter what market or market size you’re in, I try and keep a data base of all TV station creative services directors, but there is so much movement that it’s often difficult to keep up.
So if you don’t get an invitation sometime next week, let me know. I want to give everyone the chance to participate. Last year’s survey results were eye-opening.
The information gathered from this survey is extremely interesting, plus it’s a chance for you to be heard anonymously about many issues related to your job, your success, your managers, etc.
I’ve sprinkled some slides throughout this column from last year to give you a chance to see not only the results, but the questions we asked.
The comments you gave to many of the questions were insightful, and often shocking to me.
Since the Market Share blog went daily in March 2014, this the 483rd column. Market Share is written mostly about the challenges local TV marketing departments’ face and how they respond creatively.
The blog is updated several times a day and I like to think it showcases and celebrates local television and its marketing. There are always video examples embedded in the articles.
Market Share is read by a wide range of television industry participants — from broadcast company CEOs to station general managers, news directors, creative services directors, writers, producers and editors.
I’ve written about everything from PROMAX winners to morning news promotion, from digital billboards to testimonials, about markets from Spokane to Orlando, from Philly to Chicago.
Click here to read all of the Market Share columns starting with the most recent.
Paul Greeley
817-578-6324
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