Saturday morning in Hartford, Conn.’s Bushnell Park, 10,000 people are expected to gather for fund raising events put on by the Connecticut Affiliate of Susan G. Komen. WFSB, Meredith’s CBS affiliate in the market, is the exclusive television partner for the annual Race for the Cure. And although this is the 22nd annual race in […]
Saturday morning in Hartford, Conn.’s Bushnell Park, 10,000 people are expected to gather for fund raising events put on by the Connecticut Affiliate of Susan G. Komen.
WFSB, Meredith’s CBS affiliate in the market, is the exclusive television partner for the annual Race for the Cure.
And although this is the 22nd annual race in Hartford, it’s the first time WFSB has been the TV partner.
And the station is giving its full support. “When they asked us to partner with them,” says Anthony Meliso, WFSB’s director of operations and community outreach, “they said Connecticut has the highest incidence of breast cancer in the United States. That got my attention.”
“Our management team wants to be more involved in grass-roots community efforts,” says Greg Thomas, WFSB’s creative services director.
“And we intend to step it up.”
Meliso says the decision to partner with Susan G. Komen for this fundraising event “was a no brainer.”
“When I look at what they’re doing in terms of breast cancer treatment, education and outreach, we just felt like we really needed to be a part of it.”
“Partnering with Komen Connecticut is a great opportunity for us to help women in Connecticut fighting breast cancer,” says Klarn DePalma, WFSB’s general manager.
“The people at WFSB and our viewers care about supporting charities that have an impact on their lives and the lives of their families.”
“Race day is much more than a race,” says Anne Morris, Komen Connecticut’s CEO.
“It is a celebration of survivors and those who have lost their battle, but whose loved ones are committed to the fight and supporting our mission to end breast cancer forever.”
In addition to banners on the station’s Facebook page and on-air promos, Thomas says appearances by cancer survivors on WFSB’s newscasts has also helped create awareness about breast cancer and promote the event.
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