The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in. In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, we think it’s important to hear their thoughts in their own words. […]
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in.
In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, we think it’s important to hear their thoughts in their own words.
Question 27 asked the survey participants, what’s the best way to find new talent for your staff?
This is one question that the creative services directors recommended when we asked them for questions in last year’s survey
In looking at the responses, I thought the best way to share them would be to categorize them into areas of interest.
By far, creative services directors say they find talent for staffing through networking, recommendations of others and word of mouth. Twenty-one respondents listed references and referrals as the best way to secure staffing.
One respondent says that you should always be looking for talent even if you don’t have a position to fill at the moment.
The next most popular way to find talent is to grow your own. Twelve respondents said growing your own was the best way to find talent.
Here’s what one respondent said that pretty much sums up the feeling of the group.
Promote from within! Find a great editor or photographer from news and train them on writing for promotions. Find a great writer in the newsroom and teach them how to edit.
The next place local TV marketers turn to find staffing is their local colleges and universities. Ten respondents said they recruit there.
Here are some of the more interesting quotes.
Build relationship with professors. Who are your best and brightest?
Not all my hires came this way, but I’ve called local film professors about students who show promise but aren’t leaving for Hollywood.
Professional websites are popular as a source from which to hire staffing. Eight respondents mentioned sites such as TVJobs, the PromaxBDA job board, station and broadcast association websites, local ad club websites, and industry trade sites such as TVNewsCheck.com.
Of course, hiring staff from other stations is a common way to fill openings, especially if you can woo them away from your competition. Six people said this is a good way to find staffing.
Some interesting quotes include, steal from competing stations, get the best from smaller markets, recruit within the company — try to poach from the higher rated sister stations.
Internships, social media and head hunters round out other ways to find talent.
Here are a few remarks from CSDs on the subject.
I rarely get to add staff … as in no new staff in over eight years
Great question. Talent seems to be looking into other avenues.
This is hard.
No idea.
Staff — what staff?
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