Getting used to picking up and moving and living in locations all over the country can be an occupational hazard when you work in local TV. When opportunity knocks, it’s often in a different town, a different state with a different culture. Jason Holloway gets that. Born and raised in Abilene, Texas, Holloway “did everything […]
Getting used to picking up and moving and living in locations all over the country can be an occupational hazard when you work in local TV. When opportunity knocks, it’s often in a different town, a different state with a different culture.
Jason Holloway gets that. Born and raised in Abilene, Texas, Holloway “did everything for every TV station in town.”
He was working in TV while he was in school at Abilene Christian University studying broadcast journalism.
He’s been an actor, an announcer, a news producer, executive producer, sports anchor and reporter, a photographer, a promotions manager, and assistant creative director.
From Abilene, Holloway went up to Tulsa, Okla., which has more similarities than differences than Abilene and probably felt like home.
From Tulsa, he went to St. Louis, where he was hired as a photojournalist to help oversee a station’s transition to non-linear editing. (Yes, Virginia, there was a time when video editing was not done by computer.)
By the time he left KMOV in St. Louis for the snows of Boston, he was the promotion manager.
And after two years as assistant creative services in Boston at the Hearst’s ABC affiliate, WCVB, Holloway is headed back to the south, but still with Hearst.
He’s the new creative services director at WVTM, the NBC affiliate in Birmingham, Ala., some 1,200 miles almost due south.
Holloway says he and his wife are looking forward to warmer — and less snowy — weather and after the past couple winters Boston’s had, you can’t blame them.
He can jettison his snow tires and snow shovel for sure. And he’s a lot closer to home in Abilene.
Asked if he was a little nervous about his first job as the marketing boss, Holloway quickly said no.
He mentioned his new general manager, Hank Price, and Russ Nelligan, the CSD at WCVB, as two mentors he can count on to get it right.
After talking with Holloway, and now seeing his vast and varied TV background, this is a guy we all might want to keep an eye on.
Hey, Jason, here are 30 things you should know about Birmingham. If you’re a beer drinker, you’ll love the first one.
Here are a couple examples of Holloway’s work from the past month. Click here to see more examples.
Finally, if you’ve made a hire you want to share, a manager or a staff member, let me know.
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