One of the constants about working in local television is change. Creative services departments need to be able to quickly and effectively respond to unanticipated changes. Like the announcement late last week that all the Hearst stations are televising and streaming today’s Voters First Forum, featuring GOP presidential candidates. That meant that 27 Hearst-owned stations’ […]
One of the constants about working in local television is change. Creative services departments need to be able to quickly and effectively respond to unanticipated changes.
Like the announcement late last week that all the Hearst stations are televising and streaming today’s Voters First Forum, featuring GOP presidential candidates.
That meant that 27 Hearst-owned stations’ creative services departments had to quickly scramble to create on-air and digital advertising to promote the forum.
That also means that nearly 21 million households, the combined reach of the Hearst stations, will be able to see and hear from the 14 GOP candidates scheduled to appear.
The forum is part of Hearst Television’s ongoing Commitment 2016 initiative, which will include multiple debates at the national, regional and local levels, as well as other special political coverage leading up to November 2016.
The forum is hosted and produced by New Hampshire’s Union Leader newspaper and C-SPAN, which is sharing the feed with the Hearst stations.
The two-hour forum from St. Anselm College in Goffstown, N.H., is airing at different times today on the Hearst stations depending on location.
Currently 14 candidates are scheduled to appear: Jeb Bush, Ben Carson, Chris Christie, Ted Cruz, Carly Fiorina, Lindsey Graham, Bobby Jindal, John Kasich, George Pataki, Rand Paul, Rick Perry, Marco Rubio, Rick Santorum and Scott Walker. Each candidate will have approximately five minutes to answer questions individually on the stage.
KCRA, the Hearst-owned NBC affiliate in Sacramento, is promoting the forum on-air and digitally on Twitter and Facebook.
https://www.facebook.com/KCRA3/photos/a.471070831513.283010.115763581513/10153535316051514/?type=1&theater
Mark your calendars … #KCRA3 will televise and livestream the Aug. 3 Voters First Forum http://t.co/5Nz4mnfuKh #commitment2016
— kcranews (@kcranews) July 31, 2015
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