WPVI, the ABC O&O in Philadelphia, is the official media partner for Musikfest, an 11-day concert event in Bethlehem, just an hour north of the city in the Lehigh Valley. Musikfest is presented by ArtsQuest, a nonprofit organization that supports the arts and culture in the Lehigh Valley. Musikfest offers more than 1,500 music and […]
WPVI, the ABC O&O in Philadelphia, is the official media partner for Musikfest, an 11-day concert event in Bethlehem, just an hour north of the city in the Lehigh Valley.
Musikfest is presented by ArtsQuest, a nonprofit organization that supports the arts and culture in the Lehigh Valley. Musikfest offers more than 1,500 music and art events annually, of which 65% are free.
This is the 11th year WPVI has been the media sponsor. The concert series starts Thursday and it attracts more than a million people to the area.
Musikfest runs Thursday through August 16, with more than 550 music and art performances spread across 16 indoor and outdoor stages.
“6abc’s partnership with Musikfest has been an important element in the festival’s growth over the past decade,” says Curt Mosel, ArtsQuest’s VP of Marketing.
“The station’s creative services team and on-air personalities play an active role in engaging patrons at Musikfest, while Action News’ coverage of the event provides invaluable exposure for our nonprofit festival in one of the largest metropolitan areas in the U.S.”
Musikfest features acts including Reba, Jerry Seinfeld, Alice in Chains, Darius Rucker, ZZ Top, Snoop Dogg, Culture Club, O.A.R., The Flaming Lips, 3 Doors Down with Collective Soul and others.
More than a dozen on-air personalities from WPVI are expected to be at the station’s booth throughout the event.
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