I know I’m going to sound like a grumpy old man, but when I was a kid, we never went back to school until Labor Day was over. Not today. In many of the southern locales I lived, school is likely to start in the beginning of August. Like Dallas. When the kids go back […]
Not today. In many of the southern locales I lived, school is likely to start in the beginning of August.
There are the clichéd images that come to mind when you think of mornings. Toast popping out of the toaster. Steaming hot cups of coffee. Eggs on a plate.
But what images would you get if you asked viewers to send some videos they recorded of their mornings?
KTVT, the Dallas CBS O&O, is launching a new morning news campaign centered on “morning all-stars.”
“We just launched our new … campaign to coincide with back to school,” says David Hershey, KTVT’s creative services director. “It’s all about conveying a sense of empowerment to our viewers and letting them know that we are there to help them reach their goals. We will continue to solicit new videos from viewers showing us how they strive to be ‘morning all stars’ for their kids, family, work, etc. More coming soon.”