A one-day relief drive by KCRA, KQCA and the Red Cross to help victims of two of the largest wildfires the state has ever seen raised more than $1,400,000, including $20 donated by a 3 year old boy. The boy kicked in his birthday money after he saw KCRA doing the fund raiser on TV. […]
A one-day relief drive by KCRA, KQCA and the Red Cross to help victims of two of the largest wildfires the state has ever seen raised more than $1,400,000, including $20 donated by a 3 year old boy.
The boy kicked in his birthday money after he saw KCRA doing the fund raiser on TV.
“The phones were ringing non-stop with people giving donations,” said Lori Waldon, KCRA’s news director.
“The outpouring of generosity was amazing.”
KCRA is the Hearst-owned NBC affiliate in Sacramento.
The two wildfires, one southeast of Sacramento and the other toward the west, have burned over 144,000 acres, destroyed 700 homes and forced the evacuation of 24,000 people.
“Once again, our viewers showed their tremendous generosity, said Elliot Troshinsky, KCRA’s general manager, “by helping us raise more than $1.4 million for the American Red Cross relief efforts to help victims impacted by the California Wildfires.”
KCRA and KQCA did live cut-ins throughout the day and had coverage during newscasts asking for donations.
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