When you want to remind your viewers about the 90 minutes of news your station airs every evening, you’d like to have a spokesperson who is well-known, credible, distinguished, classy, with a national, even global, reputation for journalistic news excellence. Someone like CBS News’ Scott Pelley. WJTV, is the Media General CBS affiliate in Jackson, […]
When you want to remind your viewers about the 90 minutes of news your station airs every evening, you’d like to have a spokesperson who is well-known, credible, distinguished, classy, with a national, even global, reputation for journalistic news excellence.
Someone like CBS News’ Scott Pelley.
WJTV, is the Media General CBS affiliate in Jackson, the state capital of Mississippi.
The station airs 90 minutes of evening news from 5-6:30. WJTV’s local newscasts bookend the CBS Evening News with Scott Pelley.
So Brett Kenyon, WJTV’s brand manager, asked the CBS marketing team for help.
“We sent the script up the chain and CBS was very helpful in getting the lines recorded,” says Kenyon.
“We got goosebumps the first time we heard it, and if all goes according to plan, the viewers are having the same reaction.”
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