All during the month of October, the city skyline of Philadelphia is being bathed in pink to remind everyone to stay vigilant in the fight against breast cancer. October is National Breast Cancer Awareness Month. For 14 years, CBS O&O KWY has teamed up with Susan G. Komen Philadelphia for the event, Lights for the […]
All during the month of October, the city skyline of Philadelphia is being bathed in pink to remind everyone to stay vigilant in the fight against breast cancer. October is National Breast Cancer Awareness Month.
For 14 years, CBS O&O KWY has teamed up with Susan G. Komen Philadelphia for the event, Lights for the Cure.
Beyond the message broadcast by the lights, KYW and its sister station, CW affil WPSG, will air stories as reminders for women to schedule mammograms.
Lights for the Cure is the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause, according to KYW.
KYW and Komen Philadelphia thank Cancer Treatment Centers of America and Tri State Toyota Dealers for their support.
Comments (0)
Reader Interactions