To recruit new viewers to watch their station’s news products, creative services directors sometimes hope that by revealing something personal about their news anchors, viewers will make an emotional connection with them. They served in the military, coach Little League, play in a band, or help the homeless. Whatever. The idea is to show that […]
To recruit new viewers to watch their station’s news products, creative services directors sometimes hope that by revealing something personal about their news anchors, viewers will make an emotional connection with them.
They served in the military, coach Little League, play in a band, or help the homeless. Whatever.
The idea is to show that they are real people outside the newsroom by telling their real stories.
“We want viewers to make a connection with our anchor team,” says Danielle Day, creative services director of KARK, Nexstar’s NBC affiliate in Little Rock, Ark.
KARK is launching a new news image campaign for its news team of Bob Clausen, Keith Monahan and D.J. Williams.
There are various length versions, each spot featuring different content from the others.
But it is D.J. Williams’ story of growing up in an abusive and violent home that’s trending on social media.
When he’s not playing in the NFL, D.J. Williams is part of KARK’s morning news team. A star football player at the University of Arkansas, Williams’ story is common knowledge in the state, thanks in part to an ESPN profile about him.
D.J. Williams’ Facebook page currently has more than 85,000 views.
https://www.youtube.com/watch?v=QnRMRk6aKjY
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