Last Fridays blog titled, Next-Gen TV Marketers, Where are They? generated quite a few comments. Some of them were posted in the comment section of the column, and some were sent to me either through LinkedIn or Facebook. I think they are worth sharing. Conte is spot on (no pun intended), always be recruiting. Kevin […]
Last Fridays blog titled, Next-Gen TV Marketers, Where are They? generated quite a few comments.
Some of them were posted in the comment section of the column, and some were sent to me either through LinkedIn or Facebook.
I think they are worth sharing.
Conte is spot on (no pun intended), always be recruiting.
Kevin Fraley, Youngstown, Ohio
Your article about “where are the TV marketers” is pretty spot on. I’ve been working in creative services for 12 years now. I still haven’t reached that CSD level because I’m still considered “young” in the eyes of the dinosaurs of the business. Even though I have a strong writing, shooting and editing skills, I’m never even considered.
Laurel Portié, Phoenix, Ariz.
Interesting story, Paul. I wonder if the universities that offer media and marketing majors are cranking out the type of graduate the “new world” needs.
Gordon Borrell, Norfolk, Va.
Where are they? Working for progressive tech/media companies, making more money than TV stations pay.
Anonymous
The reason they’re having trouble is that they’re trying to combine two different disciplines. Marketing people are not creatives and creatives are not savvy marketers. The reality is the TV stations probably need to fill two different positions there.
Cyndy Murrieta, Orlando, Fla.
If more TV stations nurtured young folks, instead of giving us the worst shifts, low pay and the disrespect that we don’t deserve… There wouldn’t be as many open positions. A topical producer is one of the MOST important roles at a TV station, yet that producer is treated with no respect in the tiers of management. Thought I would give my 2 cents! Love your articles!!
Laurel Portié, Phoenix
I really enjoyed your article. Eye opening for me and will definitely look at the people I deal with daily in a different light.
Doc Morgan, Dallas
I remember when local TV stations use to hire ad agencies to handle their campaigns. Since that’s gone by the wayside, all you will ever see on television station marketing campaigns is a bunch of head shots of anchors and weather people, and verbiage about how accurate their weather is, and how they “get things done”…. You can go into any market and it all looks the same.
Cyndy Murrieta, Orlando, Fla.
Very insightful article. it has really made me think. Thank you Paul Greeley for sharing.
Francesca Moore, Joplin. Mo.
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