WDIV, the NBC affiliate in Detroit owned by Graham Media, is touting first-place finishes in the November 2015 ratings at 4, 5, 6 p.m. and in late news in TV households and total adults. An article on the website, Mlive Media Group, a group of 8 Michigan newspapers, details the ratings race in Detroit. The […]
WDIV, the NBC affiliate in Detroit owned by Graham Media, is touting first-place finishes in the November 2015 ratings at 4, 5, 6 p.m. and in late news in TV households and total adults.
An article on the website, Mlive Media Group, a group of 8 Michigan newspapers, details the ratings race in Detroit.
The article says that both WDIV and another station can make claims about being No. 1 in certain newscasts.
It all depends on whether you’re talking households or demographics of adults 18-49 and 25-54.
Either way, both stations can sell those powerful numbers to their advertisers.
I got a press release about WDIV’s ratings performance, and asked the station to share what it believes is the reason for its ratings performance in November.
Marla Drutz is WDIV’s general manager and she emailed me some of her thoughts:
“I wanted to follow up in regards to identifying some of the key ingredients that make WDIV a perennial winner.
“Relentless consistency in providing our audiences the best quality product on both TV and online.
“We do not differentiate sweeps from non-sweeps. We prove ourselves to our viewers every single day.
“WDIV has the best-known and most popular on-air talent in the market. Our 6 p.m. and 11 p.m. team have a combined 75+ years of experience in anchoring in the Detroit market.
“We have a very large special project unit that includes consumer, investigative, and medical/health franchises.
“We also invest in knowing our audience. We’re big believers in quantitative and qualitative audience research.
“Experienced managers are an important key to our success. As a management team, we strategize often and pivot constantly. We’re not afraid to try new ideas.”
Here are some WDIV news image promos from this year.
https://www.youtube.com/watch?v=eCxJaF5uB1c
https://www.youtube.com/watch?v=Qlf9nH9FJ6E
https://www.youtube.com/watch?v=dgTo26FlfK4
https://www.youtube.com/watch?v=6fNn11L46LU
https://www.youtube.com/watch?v=gM77mygy2e0
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