How do you tie together more than 50 of the best classic TV programs together into a new branding campaign? You turn to music, a theme song and add clips of the shows edited together into a montage. That’s how MeTV and Stephen Arnold Music (SAM) came up with That’s Memorable, That’s Me, the network’s […]
How do you tie together more than 50 of the best classic TV programs together into a new branding campaign?
You turn to music, a theme song and add clips of the shows edited together into a montage.
That’s how MeTV and Stephen Arnold Music (SAM) came up with That’s Memorable, That’s Me, the network’s new branding campaign to celebrate MeTV’s fifth anniversary.
“Our mission was to ensure that the music has as much personality as the characters you see in the promos,” said Chad Cook, SAM’s creative director.
“This new campaign created a canvas where MeTV could take sound bites from classic TV moments that people love and remember, and have a lot of fun with it.”
MeTV was conceived, created and programmed by Neal Sabin, Weigal Broadcasting’s vice chairman.
“Music is the most important element in a promo campaign,” said Will Givens, Weigal Broadcasting’s network marketing VP. “Whatever mood and attitude you want to impart, music is the fastest path to create an emotional response.”
Comments (0)
Reader Interactions