I know, I know, every day is sweeps at your station, and that’s the way it should be. However, as Mike Monsell, WPVI’s creative services director, said in an article about whether sweeps matter anymore: “… every day is important now. But the sweep months will always be unique, as the networks and syndicators still […]
I know, I know, every day is sweeps at your station, and that’s the way it should be.
However, as Mike Monsell, WPVI’s creative services director, said in an article about whether sweeps matter anymore: “… every day is important now. But the sweep months will always be unique, as the networks and syndicators still ramp up their efforts during these months.”
WPVI is the ABC O&O in Philadelphia.
News ratings aren’t won during sweeps, they are only measured then. So what is your station doing to heighten awareness about your news product?
Every ratings period, the Market Share blog calls for you to share your sweeps promos and the stories they promote.
That means the story has already aired, so there’s no compromising any competitive secrets. We just want to share what local TV news operations are doing to increase sampling.
So please send me links or embed codes (embed codes will be the death of me) to your promo examples and the stories they promote.
That is, if, in these days of meters and Rentrak, sweeps really matter anymore.
Here’s a spot from the NBC O&O in San Francisco, KNTV, about security concerns surrounding Super Bowl 50.
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