A new spot promoting the Grammy Awards overcomes the obstacle of getting all of the Album of the Year nominees together for a shoot. The spot, from TBWA\Chiat\Day, touts the Grammy Awards, which airs Monday night at 8 ET on CBS. Lady Gaga is expected to perform a David Bowie tribute. “We wanted to do […]
A new spot promoting the Grammy Awards overcomes the obstacle of getting all of the Album of the Year nominees together for a shoot.
The spot, from TBWA\Chiat\Day, touts the Grammy Awards, which airs Monday night at 8 ET on CBS.
Lady Gaga is expected to perform a David Bowie tribute.
“We wanted to do something to get people excited for the Grammys, featuring multiple artists, that had a bigger conceptual idea than the usual list of celebrities,” said the ad agency’s creative director.
Sometimes you have to get creative with the resources that you have.
To read more about the creation of this spot, click here.
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