Like many CBS affiliates around the country airing Super Bowl 50, KWTX Waco, Texas, wanted to air a high-profile promo during the game to take advantage of the huge viewing audience. And it turns out, the Gray CBS affiliate couple hours south of Dallas had just the right announcement for the audience, a new sports […]
And it turns out, the Gray CBS affiliate couple hours south of Dallas had just the right announcement for the audience, a new sports anchor named Troy was making his first on-air appearance right after the game.
So when you’re a TV station near Dallas and you’ve got a new sports anchor named Troy, most people in the area immediately think Troy Aikman, the former Dallas Cowboys quarterback, six-time All Star, Super Bowl MVP and a member of the Pro Football Hall of Fame.
But it’s not that Troy. It’s Troy Hein, who has just spent the past 16 years as sports anchor in Allentown. Pa.
It’s Troy Hein, who one fan said “makes the local sports sound like the pros.”
It’s that Troy Hein.
But what if, somehow, KWTX could enlist the help of Troy Aikman, current NFL announcer, in a promo about Troy Hein. That’d be cool.
“If you don’t ask, you don’t get,” said Mike Wright, KWTX’s general manager.
Turns out Julie Hays, KWTX’s news anchor, knew a friend of a friend of Aikman and the station contacted him.
Not only that, but another well-known Texas NFL Hall of Famer and Baylor All American (Baylor is located in Waco), Mike Singletary, had a connection to KWTX; his daughter works there.
“It was a perfect storm,” said Wright.
The station arranged to shoot the promo in Dallas to make it convenient for both Aikman and Singletary.
Wright credits Jon Black, KWTX’s promotion director, and Adam Tabaja, the station’s operations manager, with the creative and production.
You got to hand it to Troy Aikman and Mike Singletary for being such good sports about it and agreeing to appear in the promo even though it was shot on a Sunday.