Raycom Media announces Lec Coble has been promoted to Vice President of Broadcast Marketing, and Jamie Sawyer has been promoted to Vice President of Digital Marketing. They will work closely with the 62 Raycom Media owned or operated stations to craft cross-platform marketing strategies to promote and distribute Raycom’s superb local content across television, desktop, […]
Raycom Media announces Lec Coble has been promoted to Vice President of Broadcast Marketing, and Jamie Sawyer has been promoted to Vice President of Digital Marketing.
They will work closely with the 62 Raycom Media owned or operated stations to craft cross-platform marketing strategies to promote and distribute Raycom’s superb local content across television, desktop, mobile and social platforms.
Coble became Corporate Director of Marketing for Raycom Media in 2012 after spending 9 years as the Director of Marketing for KOLD, Raycom’s CBS affiliate in Tucson.
Sawyer was hired as Raycom Media’s first Director of Social Media in 2012. He has led the efforts to grow the Raycom Media station and talent Facebook fan base from 800,000 to over 10 million today. He was recently named Social Media Director of the Year by Facebook News and Media.
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