On Jan. 1, 2015, Tribune’s WTTV became the CBS affiliate in Indianapolis. WTTV has been on the air for 66 years, most recently as a CW affil. So when the station switched to CBS, it created a legacy campaign to remind viewers that it had been on the air for decades. The legacy campaign aired […]
On Jan. 1, 2015, Tribune’s WTTV became the CBS affiliate in Indianapolis.
WTTV has been on the air for 66 years, most recently as a CW affil. So when the station switched to CBS, it created a legacy campaign to remind viewers that it had been on the air for decades.
The legacy campaign aired for months and included on-air promos, social media posts and news stories.
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http://youtu.be/n8AziUI3UmE
During Super Bowl 50, WTTV launched its new campaign as “Indiana’s Very Own CBS4.”
“The best platform we could hope for to reach a huge audience, even without the Colts, since the game had the next best thing for Indianapolis fans — Peyton Manning,” said Bob St. Charles, WTTV’s creative services director.
“This was our opportunity, after setting the stage the past six months, to go to the next level.”
The images in the spot are all about the people and places of central Indiana.
“The branding fits the past, present and future of what we believe we represent to Indiana viewers,” said St. Charles. “It’s our pledge to make certain that as a station, we live up to the legacy of the brand.”
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