WDIV, Detroit’s NBC affiliate owned by Graham Media, scored first in its 4, 5, 6 and 11 p.m. newscasts in TV households ratings for February. “We’re the No. 1 NBC affiliate in the top 15 LPM markets,” said Donna Harper, WDIV’s creative services director. “That shows that our news team is doing it right. People […]
WDIV, Detroit’s NBC affiliate owned by Graham Media, scored first in its 4, 5, 6 and 11 p.m. newscasts in TV households ratings for February.
“We’re the No. 1 NBC affiliate in the top 15 LPM markets,” said Donna Harper, WDIV’s creative services director.
“That shows that our news team is doing it right. People respect our reporters and anchors.”
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“February was colossal,” said Kim Voet, WDIV’s news director, “I would love to know a town that had a bigger breaking news month than we did in February. We had the Flint water crisis, the presidential debates and primaries, the Detroit schools exposed for mold and rats, and the Kalamazoo shooting rampage.”
https://youtu.be/T0hwxKejFJY
“Research shows that breaking news coverage is consistently the top reason that viewers choose one station over another,” said Harper.
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“So when it came to breaking news in February, we deployed and re-deployed people in a way we had never done before. We told our consumer reporter, just go to Flint every day. And he was there solid Monday through Friday for 6 weeks.”
In addition, the station said its added live trucks which are all equipped with Live U, “a wireless live reporting tool that allows our reporters to broadcast live more quickly.”
“With Live U, we can go live quicker, be more nimble, and get into places without having to sling cables,” said Voet.
“Coupled with all of that is our website, ClickOnDetroit.com, which is metro Detroit’s No. 1 TV media website,” said Harper, according to January 2016’s comScrore.
“ClickOnDetroit sends out push alerts when news breaks and we post breaking news on our Facebook page and Twitter. So we back it up on all platforms and that solidifies the trust viewers put in us. We give them a lot of different choices on how they get their news.”
https://youtu.be/XlM_hM0A9h0
NOTE: If a Local TV news operation performs well in a ratings period, that can be news. TVNewsCheck shares sweeps performance stories from newspaper articles and other media.
While I do get press releases from many stations touting their sweeps performance overall or in a particular time period, I ask that stations try to put that performance into some kind of context.
Why did your station do well, do you think? Please provide any relevant marketing and examples of actual news coverage.
This way, we can perhaps gain a perspective.
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