In the first ratings period since Hearst ABC affil WCVB Boston launched its 7 p.m. newscast, the first in the market, the half-hour newscast came in No. 1 in the February sweep among adults 25-54, knocking Wheel of Fortune into second place. “The evening news expansion addresses an expressed need of Boston’s viewers by providing […]
In the first ratings period since Hearst ABC affil WCVB Boston launched its 7 p.m. newscast, the first in the market, the half-hour newscast came in No. 1 in the February sweep among adults 25-54, knocking Wheel of Fortune into second place.
“The evening news expansion addresses an expressed need of Boston’s viewers by providing additional options to receive NewsCenter 5 at new times,” said Bill Fine, WCVB’s general manager.
“The new recurring segments during NewsCenter 5 at 7 p.m. that cover local innovation across various industries have resonated with viewers and have helped to ground its initial success,” added Andrew Vrees, WCVB’s news director.
In addition to its newly launched 7 p.m. newscast, WCVB’s 5 and 6 p.m. newscasts were rated first among adults 25-54, and its 11 p.m. news came in first in TV households, according to the station.
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