In a Market Share column earlier this week, we showed some 1970s promos from WTAE, Hearst’s ABC affiliate in Pittsburgh. That generated an email from Fred Young, who was the assistant news director at WTAE at the time the promos were created. Young, who retired from Hearst as the SVP of news, sent the email […]
In a Market Share column earlier this week, we showed some 1970s promos from WTAE, Hearst’s ABC affiliate in Pittsburgh.
That generated an email from Fred Young, who was the assistant news director at WTAE at the time the promos were created. Young, who retired from Hearst as the SVP of news, sent the email to me and to Hank Price, the general manager of Hearst’s NBC affiliate in Birmingham, N.Y., WVTM.
“I think they were done pre-1970, when I became news director,” wrote Young. “I am guessing they are at least 46 or 47 years old, done in-house and written by David Crantz, a WTAE promotion manager/humorist/public speaker who had a unique relationship with Paul Long and Joe DeNardo.
“Paul Long and Ed Conway are gone. Joe De Nardo and Don Cannon are retired. These were done before we hired Jerry Smith, the promo guru, who went on to do terrific things for the small (at the time) Hearst group of three stations.”
Price wrote that the 1970s promos “reflect a genuine relationship” the anchor team had between each other.
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