https://youtu.be/pUBSAm_-hq0 In addition to on-air promos, WFXT, the Cox-owned Fox affiliate in Boston, took to its Facebook page to promote the fact that the station is launching a 4 p.m. newscast on Monday. “Part of our launch strategy is a series of what we call Facebook Promograms,” said Lowell Briggs, WFXT’s marketing director. “These are […]
https://youtu.be/pUBSAm_-hq0
In addition to on-air promos, WFXT, the Cox-owned Fox affiliate in Boston, took to its Facebook page to promote the fact that the station is launching a 4 p.m. newscast on Monday.
“Part of our launch strategy is a series of what we call Facebook Promograms,” said Lowell Briggs, WFXT’s marketing director.
“These are non-traditional posts that feature recognizable local news imagery, accompanied with non-newsy (for lack of a better term) messaging. The goal is to raise the interest of viewers in a very shareable video that saves the actual reveal of the 4 p.m. news for the end page.”
https://www.youtube.com/watch?v=Y7hDEG5Ri-k&feature=youtu.be
The campaign was designed exclusively for social media, according to Briggs, who said that there will be a different ‘promogram’ each day.
To date, according to Briggs, the entire campaign has reached 161,000 Facebook and Instagram users, generating 68,000 Post Engagements since Sunday.
WFXT’s Facebook page has almost 700,000 followers.
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